Nothing replaces face-to-face contact when deliveries slip
Nothing beats face-to-face, personal contact. Period.
Our company was late with deliverables to the main oil company in Oman. Rather than brush it off, I hopped on a plane the next day and met with the main shareholders, to advise the current situation, and a solution going forward.
tl;dr, nothing replaces face-to-face contact in difficult situations. Meet it head on. DON’T avoid it or pass it off to others to *resolve*.
So I call BS to OP of this article.