Mainstream media 101: Ponsonby’s ten rules of propaganda
Tom KirkmanIndependent Project Manager
Mainstream media 101.
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“Lord Arthur Ponsonby was a British diplomat and politician, dates 1871–1946.
This keen and cagey fellow pinpointed 10 rules of propaganda. They are these:
1. We don’t want war, we are only defending ourselves.
2. The other guy is solely responsible for this war.
3. Our adversary’s leader is evil and looks evil.
4. We are defending a noble purpose, not special interest.
5. The enemy is purposefully causing atrocities; we only commit mistakes.
6. The enemy is using unlawful weapons.
7. We have very little losses, the enemy is losing big.
8. Intellectuals and artists support our cause.
9. Our cause is sacred.
10. Those who doubt our propaganda are traitors.
Just Look at the News
A daily scan of the newswires calls to mind three or more of these propaganda rules. On some days, six or seven. On others still, all 10.
We refer specifically to the conflict presently arage in the eastern European nation of Ukraine.
Let us now consider these rules. We will not take up each of them since some rules relate closely to others.
We will instead weld these together. To proceed …”